Reiseveranstalter- und Reisevertriebsmanagement
De Gruyter / Oldenbourg · 600 pp.
Aviation · Tourism · GovernanceFrankfurt · Cologne · Rostock · MunichEst. 1985
Board Advisor & Professor
Prof. Dr.Ernst-Adrian
Freiherr von Dörnberg
Former member of the Lufthansa Executive Board. Trained at McKinsey. Professor, author and board advisor who has spent four decades connecting airlines, airports, cruise lines and the people who travel on them.
40Years in the industry
10Board & advisory seats
6Countries of mandate
3University chairs
i.
OverviewThe whole system
Where airlines, airports and destinations meet, someone has to see the whole system.
Adrian von Dörnberg has spent his career in the places where mobility is decided: the Lufthansa boardroom in the years around European deregulation, the helm of the company that grew into AIDA Cruises, and the executive board of Germany's leading travel insurer.
Since 2004 he has advised airlines, tour operators, rail and logistics groups and governments, while teaching the next generation of the industry at Worms, Heilbronn and IST Düsseldorf. The German Bundestag and the Rhineland-Palatinate parliament have called on him as an expert on travel policy. The World Economic Forum named him a Global Leader for Tomorrow.
Great governance creates great organisations.
From his board statement of purpose
LufthansaMcKinsey & CompanyAIDA CruisesAmadeusAir FranceTUIKUONIEurowingsDeutsche BahnKühne + NagelAustrian AirlinesArthur D. Little
ii.
Experience1985 — today
A flight log of forty years.
- 1985 — 1988
McKinsey & Company
Düsseldorf · Hamburg
Consultant
Strategy and organisation work for industrial and service clients, the training ground for everything that followed.
- 1988 — 1993
Deutsche Lufthansa AG
Frankfurt · Cologne
Head of Corporate Development & Strategy, then Member of the Executive Board
Led strategy, sales and distribution as the airline repositioned for a deregulated Europe. Signed the launch of Miles & More on 1 January 1993.
Milestone · Miles & More launched - 1996 — 1997
ARKONA-Touristik · AIDA Cruises
Deutsche Seereederei holding
Chairman & CEO of the holding
Steered the tourism holding in the formative years of what became Germany's best-known cruise brand.
- 1999 — 2003
Europäische Reiseversicherung AG
Munich · Munich Re Group
Member of the Executive Board
Board responsibility at Germany's leading travel insurer, balancing returns for the travel trade with real protection for travellers.
- 2004 — today
Independent Advisor
Europe · Middle East
Founder, The Travel Consulting Group · Senior Advisor, Arthur D. Little
Austrian Airlines Group, Air France, TUI, KUONI, Eurowings, Deutsche Bahn, Kühne + Nagel. Low-cost long-haul, private equity in leisure, airport reorganisation in Saudi Arabia.
Boards & mandates
Supervisory and advisory seats in Germany, Denmark, Sweden, France, Spain and Russia.
- Amadeus S.A.
- DER Deutsches Reisebüro
- FIRST Travel Agency Group
- Sheremetyevo — Aeroflot / Lufthansa JV
- German National Tourist Board
- Kühne + Nagel International — Advisory Board
- Competence Center Aviation Management
- Hunsrück-Hochwald National Park — Advisory Council
- Willy-Scharnow Foundation — Trustee, 36 years
- Travel Industry Club — Vice President
iii.
From the archivePrimary documents
Not claims. Paper.
Original documents from his years at Lufthansa and Europäische Reiseversicherung, including his signed letter launching Miles & More, now one of the world's largest loyalty programmes. Select a document to enlarge.
iv.
AcademiaSince 2006
The boardroom, brought into the lecture hall.
- since 2021
- IST University of Applied Sciences, DüsseldorfAviation Management & Transport Modes
- since 2017
- Heilbronn UniversityBusiness Administration & Tourism, Faculty of International Business
- since 2006
- Worms University of Applied SciencesGeneral Business Administration & Tourism
- earlier
- University of MarburgInstitute for Cooperatives · Dr. rer. pol. (magna cum laude)
Courses
Strategic Management · Organisation · Marketing · Tour Operator & Retail Management · Airline Management
Live cases with
Munich Airport · Lufthansa · AIDA Cruises · Nicko Cruises · Dorint · Holiday Extras
v.
Writing1982 — 2018
Two standard textbooks, eleven dictionary entries, and forty years of argument.
Reiseveranstaltermanagement — Funktionen, Strukturen, Management
Oldenbourg Verlag, Munich · 400 pp.
Die Internationalisierung mittelständischer Industrieunternehmen
Vandenhoeck & Ruprecht, Göttingen
- 1992Über den Wolken grenzenlos frei?“Boundless above the clouds?” On the limits of competition in air transport
- 1993Fähigkeiten zum Aufbau globaler Netze einer LuftverkehrsgesellschaftCapabilities for building an airline's global network
- 1993Total Quality Management in einem High-Tech-Dienstleistungsunternehmen23rd Münster Leadership Dialogue
- 1995Alte Rezepte taugen nichts mehr: Irrflüge in das 21. Jahrhundert“Old recipes no longer work.” Internationales Verkehrswesen
- 2004Reiseversicherungen im Spannungsfeld …Travel insurance between industry returns and traveller protection
- 2007The global phenomenon of low-cost carrier growthTrends and Issues in Global Tourism, Springer
Plus eleven entries in Gabler's Wirtschaftslexikon: Travel Agency, Tour Operator, Travel Insurance, Consolidator and more.
“A defining figure of the German and international tourism and aviation industry — a visionary who, already as a Lufthansa board member, recognised and shaped the industry's responsibility and its future.”
vi.
ContactGuntersblum · Germany
Available for board seats, advisory mandates and keynotes.
Enquiries from supervisory boards, investors, ministries and conference organisers are welcome, in German or English.
Supervisory boardsAirline strategyAirport reorganisationTour operating & distributionPrivate equity in leisureKeynotes
Direct line
- Mobile
- +49 177 684 6532
- Office
- Julianenstraße 44 · 67583 Guntersblum · Germany